BowFlex has historically been known for innovative strength products, and for the first time in the brand’s history, it stepped into the indoor cycling realm. The C6 bike is the first indoor cycling bike the brand has offered, diversifying the BowFlex product portfolio and bringing another innovative option to add to our consumers’ home gym. I drove the art direction for this photoshoot to support the bike launch across channels. My responsibilities included talent selection, location scouting, wardrobe and makeup approval, overseeing set decoration, movement direction, and directing the post-production process.