I drove the visual direction of this captivating photo series aimed at showcasing dynamic movement to contrast our product photography, conveying the grace and energy inherent in motion. 

My responsibilities included developing lighting treatments, selecting and styling talent, and directing the on-set team. I meticulously selected diverse movers, with a focus on yoga, dance, and HIIT training. I developed color treatments to match each movement style’s intensity and collaborated with wardrobe and styling teams to develop authentic looks for each talent. 

Working hand in hand with the movement director, I ensured that every action and expression aligned with my creative vision. In approaching both movement and camera angles, my aim was to capture strong lines and clear moments, all while maintaining a delicate balance between dynamism and emotion.