This particular campaign involved specific promotional windows featuring multiple products at a time, and ran alongside other promotional initiatives as well. Clarity, consistency, and cohesion were crucial in developing this visual approach. I recommended a carousel treatment that allowed us to feature multiple products during each promo period.

Within this campaign, I strategically designed a template to maintain consistency across all email communications and establish familiarity amidst the surge of emails. By infusing each email with the campaign’s distinctive visual language, I ensured our audience could instantly associate our message with the excitement and value of this initiative. Additionally I integrated this campaign creative into our post-purchase email communications to drive awareness through as many touchpoints as possible.

In tackling the visual treatment for paid social, my goal was straightforward: clarity on offer and promotion periods, crucial in a campaign with specific promotional windows. I relied on color as the key element to unify this creative with other touchpoints, ensuring a seamless and cohesive experience.