Introducing Smack, a vibrant pressed juice and beverage brand that embodies bold flavor, energy and fluidity. In crafting its visual identity, I focused on fluid, hand-drawn typography, complemented by a monochromatic color palette that reflects the natural ingredients in each juice. The packaging highlights Smack’s lively personality, with the vibrant colors of the juices and milks serving as a key element of each bottle.

I organized and directed a photoshoot to produce assets tailored for various applications, including out-of-home advertising, e-commerce, and social media platforms.