Following the BowFlex rebrand,  I spearheaded the overhaul of rebuilding our product photography library as some products hadn’t been photographed in over a decade, leading to inconsistencies in lighting and angles across different SKUs. In this process I established a new standard for product photography across standard e-commerce, stylized studio, and in-home lifestyle environments. I  implementing modern lighting styles and a fresh approach to various shots. I developed stylized color treatments for the studio environments,

In this process I established a new standard for BowFlex product photography in studio and home environments. I implemented a modern lighting style and brought a fresh approach to various shots, highlighting details and finding angles that celebrate and compliment the product design. I developed stylized color treatments to supplement traditional e-commerce photography for seasonal campaign usage.

Months of preparation culminated in a two-day photoshoot where I captured a refreshed library of product photography to be used across our web, email, social, retail and international channels, effectively showcasing our products in their best light and aligning with our redefined brand identity.