BowFlex
Emotions Series
Role: Art Direction, Movement Direction
I developed the visual direction for this series to support omnichannel evergreen campaigns and the addition of Yoga to the JRNY digital fitness experience. In my role, my responsibilities included developing lighting treatments, selecting and styling talent, providing movement direction to talent, and directed the on-set team.
CREDITS
BowFlex Brand Director: Michael Robinson
Photographer: Dave Salafia
Producer: Zinc Productions
Wardrobe Styling: Lindsay Clough
Hair+Makeup: Abraham Esparza, Jasmine Dashitzad
Index
bowflex, the joy
of movement
bowflex brand
photography
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