The JRNY digital experience delivers personalized cardio, strength, and full-body workouts while supporting BowFlex and Schwinn Fitness products. Breaking new ground, the platform introduced Motion Tracking software for the first time, enabling rep tracking, form guidance, weightlifting recommendations, and real-time feedback.

I spearheaded the organization and direction of a photo and video shoot for the Motion Tracking software launch. This encompassed location scouting, talent selection and styling, team direction, and providing movement direction to talent, ensuring proper form and crafting narratives highlighting the technology’s capabilities.

Utilizing the photography assets, I optimized their use across web and digital retail experiences. I also led the execution of graphic treatments to showcase the technology through still photos. Additionally, I provided direction and feedback on the motion aspect of the graphics, ensuring consistency across all materials.