I organized and directed a photoshoot for the launch of yoga content on the JRNY digital fitness platform. My responsibilities included scouting and approving locations, selecting and styling talent, and directing the on-set team. I meticulously selected talent with a focus in yoga and worked with the movement director to ensure that every action and expression aligned with my creative vision. In approaching both movement and camera angles, my aim was to capture the essence of yoga and the app experience.